MEDIA CENTER

Southwest Dental Plan Enhances Membership Fees and Cosmetic Dental Services to Dental Program

TEMPE, Ariz. (July 10, 2006) – Southwest Dental Plan, one of Arizona’s premier dental health plans, announced today the slight increase in membership fees and inclusions in dental care services to their in-house dental program. Southwest Dental Plan’s dental program, known as the Del Sol Advantage II, will continue to cover the same dental procedures as in their previous Del Sol Advantage program but now include cosmetic dentistry services.

Cosmetic dentistry services such as Teeth Whitening, ZOOM Laser Whitening, Invisalign and the CEREC crown machine are now covered under the Southwest Dental Plan with significant savings off Usual Customary Rates (UCR).

The costs for memberships per year are $68 for individuals, $105 for individuals plus one dependent, and $145 for families. Southwest Dental Plan is not insurance, there are no waiting periods, claim forms, maximums or deductibles. Members pay the dental office directly at the reduced, set fees for immediate savings of up to 63%.

Southwest Dental Plan offers the Del Sol Advantage II to individuals and families for all their dental health needs at Southwest Dental Group office locations. Southwest Dental Group’s dental network encompasses eight statewide locations (Mesa, Ahwatukee, Tempe, Chandler, Surprise, Peoria, Tucson, and Scottsdale), all providing general dentistry and specialty services at designated locations. Specialty services offered include Periodontics, Endodontics, Othodontics, Oral Surgery, TMJ disorders, sleep disorders, implants and Prosthodontics.

For more information about memberships and dental care procedures covered by the Southwest Dental Plan, visit http://www.southwestdentalplan.com or call 480-619-5790.

About Southwest Dental Plan

Southwest Dental Plan is a leading dental program in the state of Arizona delivering high-quality, affordable dental health care to individuals, families, seniors and small businesses. To learn more about becoming a member of Southwest Dental Plan, visit www.southwestdentalplan.com or call 480-619-5790.